Fast Food Mascots

Introduction Food mascots hold an undeniably potent sway over our consumer choices. Think about it: how many times have you recognized a product not by its official logo, but by…

Introduction Do you remember the sheer joy of unwrapping a Happy Meal, the anticipation building as you knew a colorful toy awaited? Or perhaps you recall the slightly unsettling yet…

When you think of fast food, what's the first image that pops into your head? Is it the sizzling patty on a juicy burger? The perfectly golden fries? Or perhaps,…